Hardware Tiering and AI Coaching: How Google's Fitbit Edge Reshapes Continuous Monitoring Economics
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Oura
Designs and manufactures smart rings that track sleep, activity, and recovery metrics.
What they do
Oura manufactures the Oura Ring, a wearable device that tracks biometric data including heart rate, sleep quality, and body temperature. The accompanying software provides personalized health insights and recovery guidance directly to consumers and enterprise wellness partners.
The record
- Vertical
- Remote Monitoring & Wearables
- Sub-segment
- Smart health devices
- Product type
- Device
- Stage
- Series C+
- Headquarters
- Oulu, Finland
- Region
- Europe
- Founded
- 2013
- Total funding
- $148M raised
Notable investors: Temasek, Lifeline Ventures, Forerunner Ventures, MSD Capital.
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