Plans
Free profile
Price
Free
- Editorial profile written by HTS
- Yes
- Link to your official website
- Yes
- Logo
- Pulled from your domain
- "From the company" section in your words, labeled
- No
- Demo video embed
- No
- Extra links (careers, demo booking, press kit, LinkedIn)
- No
- Product screenshots
- No
- "Featured listing" badge on your profile
- No
- Featured row at the top of your category page (labeled, max 3 companies, order rotates)
- No
- One Featured job post per quarter on HTS Jobs
- No
Featured
Price
$49/month or $490/year
- Editorial profile written by HTS
- Yes
- Link to your official website
- Yes
- Logo
- Your supplied logo
- "From the company" section in your words, labeled
- Up to 150 words
- Demo video embed
- 1 video
- Extra links (careers, demo booking, press kit, LinkedIn)
- Up to 5
- Product screenshots
- Up to 4
- "Featured listing" badge on your profile
- Yes
- Featured row at the top of your category page (labeled, max 3 companies, order rotates)
- No
- One Featured job post per quarter on HTS Jobs
- No
Featured Plus
Price
$149/month or $1,490/year
- Editorial profile written by HTS
- Yes
- Link to your official website
- Yes
- Logo
- Your supplied logo
- "From the company" section in your words, labeled
- Up to 300 words
- Demo video embed
- Up to 3 videos
- Extra links (careers, demo booking, press kit, LinkedIn)
- Up to 10
- Product screenshots
- Up to 8
- "Featured listing" badge on your profile
- Yes
- Featured row at the top of your category page (labeled, max 3 companies, order rotates)
- Yes
- One Featured job post per quarter on HTS Jobs
- Yes
Featured Plus row spaces are limited to three per category. If your category is full, we'll put you on a waiting list.
What stays the same, whatever you pay
- Our editorial text. The "What they do" section and the facts on your profile are written and checked by HTS editors. Paying doesn't let you edit them. If something is wrong, tell us and we'll correct it for free.
- Rankings. The Signal 100 and every other HTS list are decided on editorial criteria. Paid status is not one of them.
- News coverage. A featured upgrade has no effect on whether or how our newsroom covers your company.
- The free profile. If you stop paying, your profile goes back to the free version. It is not removed.
How labels work
Readers always see what was paid for:
- Your profile shows a Featured listing · Paid placement badge.
- Your "From the company" section is labeled From Example Health, supplied by the company.
- The featured row on category pages is headed Featured listings · Paid placement.
- Paid links are marked for search engines as sponsored.
Full wording is on our advertising and disclosure policy.
How it works
- Find your profile in the startup directory. No profile yet? Ask us to consider your company. Profiles are free and editorial, so we'll check the basics first.
- Choose a plan and pay by card.
- Send your assets through the form: logo, video link, links, screenshots and your company text.
- We review and publish within 3 business days. We check that links work and that your company text makes no claims we can't stand behind.
FAQ
Can I get a profile just by paying? No. Profiles are editorial. We create them for legitimate health tech companies, and they're free. A featured upgrade only adds to a profile that already exists.
Can I edit what HTS wrote about my company? No, but we'll fix factual errors for anyone, paying or not. Use the corrections form.
Does featuring my company improve my ranking? No. Rankings and lists use editorial criteria only.
What can go in the "From the company" section? A plain description of what you do and who you serve. Health and performance claims need a source we can check. Cleared or approved products must be described within their cleared or approved use.
What happens if I cancel? Your upgrade runs to the end of the paid period. Then your profile returns to the free version.
Can I pay annually? Yes. Annual plans cost the same as ten months.