MedTech

Hospitalar

Name: Hospitalar
Location: Sao Paulo, Brazil

The leading medical trade show and healthcare exhibition in Latin America, showcasing clinical equipment and hospital infrastructure technology.

When: May, Late May
Where: Sao Paulo, BrazilView on Google Maps
Format: In person
Organiser: Informa Markets
Region: Global
Scale: About 50,000 attendees
Founded: 1994

The Signal

Hospitalar is the premier healthcare business platform in Latin America, held annually in Sao Paulo. The massive trade show acts as the main gateway for global medtech, digital health, and hospital equipment companies to enter the South American market. It showcases everything from diagnostic imaging systems to hospital information software and physical facility hardware. For healthtech operators targeting private hospital chains and public health systems in Brazil and neighboring countries, Hospitalar is the essential event for securing distribution channels.

What to expect

Distribution agreements for Latin American healthcare markets
Launches of localized medical devices and clinical software
Discussions on healthcare procurement and public-private partnerships in South America
Showcases of smart hospital design and sustainability infrastructure

Who is in the room

Hospital administrators, medical device distributors, purchasing managers, health ministers, and clinical directors.

Background

Hospitalar was founded in 1994 by doctor and entrepreneur Waleska Santos to create a modern, comprehensive medical trade show for Brazil. Over three decades, it grew to become the largest event of its kind in Latin America, eventually partnering with global trade show organizer Informa Markets to expand its international reach. It continues to be the primary forum for healthcare business in the Southern Hemisphere.

Official event site