Conference
Healthcare Internet Conference
The premier conference for hospital marketing, digital strategy, and consumer experience leaders to optimize patient engagement technologies.
- When
- November, Mid November
- Where
- Rotating
- Format
- In person
- Organiser
- Greystone.Net
- Region
- North America
- Scale
- About 800 attendees
- Founded
- 1997
The briefing
The Healthcare Internet Conference, organized by Greystone.Net, is the leading annual event focused on the consumer facing digital strategies of health systems. It addresses how hospitals and clinics design websites, deploy patient portals, manage digital marketing campaigns, and use CRM tools to acquire and retain patients. The agenda is highly practical, featuring case studies on digital patient access, online scheduling, and brand positioning. For healthtech operators building customer facing patient engagement software, this event provides insight into how health system marketing and digital teams purchase and deploy tech.
What to expect
- Digital front door implementation case studies
- Patient acquisition and digital marketing analytics strategies
- Website accessibility and HIPAA compliant analytics tracking
- EHR integrated patient portal and scheduling systems
Who is in the room
Hospital marketing executives, chief digital officers, patient experience directors, and digital health agency leaders.
Background
Founded in 1997, HCIC has tracked the evolution of the healthcare web from basic informational hospital pages to complex, transaction-oriented digital front doors and consumer health portals. It remains the key meeting point for healthcare marketing and IT alignment.
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