Joanna Strober

Co-founder and CEO, Midi Health

Industry: Women's Health
Based in: United States
Company funding: $100M raised
Region: North America

Investor turned operator who built consumer health companies before founding Midi Health.

Led Midi Health to a $100M round and expanded the clinic from menopause into whole lifecycle care.

Joanna Strober is the co-founder and chief executive of Midi Health, a virtual care platform for women navigating perimenopause and menopause. Before Midi she founded Kurbo, a digital therapeutic for childhood obesity acquired by WW, and spent more than two decades in venture capital and private equity.

Midi Health in the startup database Company website LinkedIn

The journey

How Joanna Strober got here, step by step.

1996 to 2012
Venture and private equity career
Strober spent more than fifteen years in venture capital and private equity, evaluating and backing growth companies.
2013
Founded Kurbo Health
She founded Kurbo, one of the first digital therapeutics helping children and families manage weight.
2018
Kurbo acquired by WW
Kurbo was acquired by WW, formerly Weight Watchers, extending its reach into family health programmes.
2021
Co-founded Midi Health
Strober co-founded Midi Health to give women covered, expert virtual care through perimenopause and menopause.
2023
Scaled the clinician network
Midi Health expanded its network of menopause trained clinicians across every state in the country.
2025
Recognised as a health leader
Strober was named to TIME100 Health and to the Forbes 50 Over 50 list for her work building Midi Health.