Florian Otto

Co-founder and CEO, Cedar

Industry: Revenue Cycle & Payments
Based in: United States
Company funding: $350M raised
Region: North America

Physician and dentist by training who moved into consumer technology before founding Cedar.

Built a patient billing experience used across major provider networks.

Florian Otto is a physician turned entrepreneur who earned a PhD in Germany and worked at McKinsey and Company before founding a daily deal company in Brazil that was acquired by Groupon. He later worked at Zocdoc and in 2016 co-founded Cedar, which helps providers improve billing and patient payment.

Cedar in the startup database Company website LinkedIn

The journey

How Florian Otto got here, step by step.

2000s
Trained as a physician
Otto trained as a physician and completed a PhD in Germany, combining clinical and research experience.
2010s
Consultant at McKinsey and Company
He worked as a consultant at McKinsey and Company, gaining experience in business strategy.
2011
Founded Clube Urbano
Otto founded Clube Urbano, a daily deal company in Brazil that was later acquired by Groupon.
2013
Moved to the United States
He relocated to the United States and joined Zocdoc, driving commercial adoption of its platform.
2016
Co-founded Cedar
Otto co-founded Cedar to bring transparency and personalisation to healthcare billing and patient payments.
2016 to 2024
Grew the Cedar platform
Under his leadership Cedar expanded partnerships with health systems to improve the patient financial experience.